2 dorks
Matt Rosa and Tika Osbond are the business Principals, and we are personally involved in every consumer panel run. Our combination of Local and Global experience allows us to pull out the key insights that have the opportunity to make your brand more relevant, and drive your business forward.

Owner, Head Moderator
  • Master of Arts Cultural Anthropology – Gadjah Mada University
  • 10 Years in Ethnography research, 5 years in consumer research
  • Consulting work: Bank Rakyat Indonesia, Hunt-Haggarty London, Systematic Innovation Ltd., Glico Wings, Future Laboratory UK., British American Tobacco
  • 2005-2007:
    Researcher at Komunitas Bunderan
  • 2006:
    Researcher at International Collaboration Project with a non-government organization from Japan about ‘The Impact of the Earthquake on Society in Yogyakarta’.
  • 2007:
    Researcher at International Research Project based in Freiburg Germany. Published in 2009 by Kanisius , ttitled “Towards Global Education: Indonesian and German Academic Culture Compared”.
  • 2008:
    Researcher at National Committee of Women (KOMNAS PEREMPUAN)
  • 2009:
    Researcher at BAPPEDA on‘Composing the Policy of Local Culture in Bantul Region’.
  • 2010:
    Associate Researcher at the University of the Philippines Diliman about ‘Jeepney Culture in Metro Manila the Philippines’.
  • 2011:
    Researcher at International Project between Nijmegen University Netherland and Gadjah Mada University about ‘Wellbeing in Javanese Community’.
  • 2011 – now:
    Head of Research and Plan at Srengenge Culture Lab (www.srengenge.co.id)
  • Kampung Halaman
  • Indonesia Optimis
  • Kraton Wedding
  • Bank Rakyat Indonesia


Matt Rosa
Lead Consultant, Client Management
  • 24 years multi-channel marketing experience
  • 7 years running Innovations for BAT, including postings in Japan (3 years), London (1 year), and Indonesia (3 years)
  • MBA from Northwestern’s Kellogg School of Management
  • Consulting Work: OgilvyAction, Toys R Us, Wells Fargo, American Airlines, P&G, Servicemaster
  • Founder of PT Digital Vision Publishing, an Indonesian marketing and edutainment company comprising matamatapolitik, matamatamusik, matamatarecords, and the consumer marketing application dealio
  • Partner in PT Indonesian Insights Decoded, gleaning actionable insights by working with Indonesian consumers on some of the largest branding efforts in the country

Project Manager, Head of Transcription
  • Bachelor of Engineering from Design and Product Management – University of Surabaya
  • 5 years in consumer research obtaining insights on global and local brands including Bank Rakyat Indonesia, Hunt-Haggarty, Glico Wings, Future Laboratory UK., ExxonMobil, Lucky Strike, Dunhill
  • Experience running research projects in Indonesia, Fiji, and Papua New Guinea
  • 2012:
    Marketing Trend Research for Hunt-Haggarty London
  • 2012-2016:
    Strategic Planner at Srengenge Culture Lab
  • 2016-now:
    Project Director of PT. Indonesian Insights Decoded

Moderator, Translator
  • Master of Applied Psychology – Universitas Indonesia
  • JIPP Exchange Program – Chulalongkorn University
  • Bachelor Degree of Psychology – Universitas Indonesia
  • 6 years of social intervention research
  • Four years researching social issues in Indonesia, proven track record in managing projects and coalitions working with government agencies, private sectors, and non-government organizations on national, regional, and international levels
  • LOST IN WORDS: Navigating the Terminology of LGBT), ARROW, 2019
  • Reducing Negative Prejudice to Transwomen with the Imagined Contact Method through Photovoice to young people in Tangerang, published in Jurnal Intuisi, 2019
  • Self-Esteem in Online Dating App Usage: The Uphill Struggle to Find Right Ones presented on the 6th Convention of APsyA : Save Our Generation for A Better World
  • Right Before the Green Light: Sexuality in Indonesia through 3rd Tier Newspaper, Study of PosKota and Lampu Hijau presented on 9th Asia Pacific Conference on Reproductive and Sexual Health and Rights (APCRSHR), 2017
  • Biphobia: Two Faces of Discrimination against Bisexuals presented at the International Conference on Feminism: Intersecting Identities, Agency, and Politics
  • Promoting Equality and Security in Schools (School Related Gender-Based Violence)

Quantitative Analysis, Report Writing, Marketing Consultant
  • 25 year career in research and marketing
  • 10 years of consumer research and marketing in Indonesia
  • Extensive Indonesian consumer research experience in all major cities running groups and producing insight reports for major FMCG companies
  • Extensive South Pacific consumer research experience including devising multiple research studies, implementing and reporting on insights in PNG and Solomon Islands for major FMCG companies
  • Successfully managed brands with a footprint of over 130 countries
  • Led project team of 70 to develop a global training program for 50,000 Marketers
  • Multi faceted sales and marketing professional – in depth experience gleaned both locally and globally
  • Degrees in Bachelor of Business (Marketing and Accounting), Post graduate diploma in Business Coaching