THINKING OF LAUNCHING A
NEW PRODUCT IN INDONESIA?
Our methodology ensures your marketing is understood and appropriate for all ethnic and cultural groups spread across the archipelago
ACTIONABLE INSIGHTS, RAPIDLY DELIVERED
We combine online and offline methodologies to ensure marketers receive the real-time insights they need to grow their business. Our clients wait 24 hours for a report...not 24 days
INSIGHTS DECODED IS PROUD
TO LAUNCH OUR NEW ONLINE CONSUMER PANELS
We run either online or physical panels nearly every day so you can ensure your marketing mix is relevant for your target audience
INSIGHTS DECODED IS INDONESIA’S PREMIER BOUTIQUE MARKET RESEARCH COMPANY
You provide a brief, and we give you the research results in 24 hours. No prep, no waiting – solid consumer insights, delivered with speed

We Believe

We believe that traditional focus groups are outdated.  We believe marketers shouldn’t wait a month to obtain research results.  We believe that interacting with consumers in true dialogue is the best way to obtain insights from today’s digitally mobile and evolving Indonesian consumer.

We Deliver

The necessary insights to allow clients to make better decisions, create better products, and develop the most relevant marketing mix to serve all of Indonesia.

The best way to ensure your marketing mix is relevant for Indonesian Consumers is to develop it in coordination with Indonesian Consumers

Insights Decoded offers a consumer-centric approach featuring 90 of Indonesia’s best and brightest to Review, Evaluate, or Co-Create elements of your marketing mix to ensure relevance for your target audience.

  • Marketing Campaigns

  • Packaging

  • Key Marketing Messages

  • Brand Templates

  • New Product / Company Launches

Blending online and offline consumer panels allows us to obtain at speed the required consumer insights to help companies grow their brands, companies, and relevance with Indonesian consumers.