Focus Groups recruit the person who goes to the new bar or coffee house; we hire the people who own, manage, or have designed the new hot bar or coffee house. We recruit only the most articulate consumers, able to speak not only about their own experiences and preferences, but about society at large.

Our online and physical consumer panel recruitment profile is what makes the difference: Someone who inherently must be in tune with consumer insights otherwise they would be out of work

  • This typically means people like graphic and industrial designers, restaurant/bar owners, architects, magazine editors, fashion designers/editors/buyers, musicians/DJ/radio hosts
  • Our groups are moderated by local ethnographer, as opposed to a professional moderator, to ensure depth and relevance of conversation